Establish Your Online Presence The Right Way

The first and foremost in making money online is to establish your presence on the net. Start your own web site or make your own blog. Choosing a concept is the most critical aspect of starting your own web site or blog.

Here are the top 3 criteria of choosing an excellent concept for your web site or blog:

1. About your interest, hobby or expertise. Yes, your concept must be interesting to you. Otherwise, it will be difficult for you to continue the discussions or updates in your web site or blog. This is the primary criterion of maintaining the life of your web site or blog.
2. Makes people happy. Your concept must make people happy. It must not be only interesting to you, it must be also interesting to other people as they will be the ones who will build your community. Don’t focus on the money. It will follow after you gain the trust and confidence of your visitors. Stop thinking of get-rich-quick schemes. You will surely fail.

   How can you make people happy? Show a genuine concern for them. You may offer them solutions to their problems. You may offer them an inspiring advice to build their confidence. You may offer them information or other stuff that will ease their work or job. You may offer them funny stuff to give them a good laugh. If you’ve done that with sincerity, they will recognize you and will stay with you all the way. You will later realize that you have a community that supports you and your web site or blog.

3. Targets narrower group of people. This is also called as targeting niche market. Your concept must not be broad as it will have a very large competition. You will be competing with established and large web sites or blog. It will be very difficult for you to be noticed. Your web site or blog concept must not be also too narrow as you can only have a very small audience.

   How will you know if your concept is broad or too narrow? Normally, broad concept is represented by one to two words like “money” , “money making“, “making money” or “make money“. Narrower concept will be “make money online“, “money making ideas” or “make money at home“. Too narrow could be “hollywood girls making money online“, “disney kids money making ideas” or “California moms make money from home“.

   You can check how big or small is the demand on your concept keyword by using WordTracker or Yahoo keyword suggestion tool. This will show you how many people are searching for that keyword in the search engines which are the main source of web site or blog traffic. The higher the demand, the larger market you have.

   
   Yahoo Keyword Tool
   

   WordTracker Keyword Tool
   
   

   You can also check how big or small is the competition on your concept keyword by searching on the search engines like Google and Yahoo. They will show you how many web pages containing the keywords in their web site and blog databases. That will be your competitors and it is growing day by day. Compare this with the demand you have checked with WordTracker or Yahoo Keyword Tool. If the demand is higher than supply, it will be easy for your web site or blog to shine.

   Google Search Results
   (near top right corner of search results page)
   

   There are other factors that will make your web site or blog stand out from others. But, it would be better if will avoid the crowded concept.

If you hit the above top 3 criteria in choosing a concept for your own web site or blog, you are in good position to make it on the top. Don’t be in a hurry. Take time to think. If you have not chosen the best concept for you and for your audience, you will be wasting your money, time and energy. If you want more good tips of starting your own web site or blog, read this.

Good Luck. I hope I have not wasted your time here.

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