Adsense Help: Adsense Violations, Termination And Reinstatement

This is Adsense Help on common Adsense violations, Adsense account termination and reinstatement. Always remember that Google is serious in implementing Adsense TOS and program policies. This is regularly updated to help keep your Adsense account in good standing.

Common Adsense Violations

1. Clicking own Google ads for any reason. However, unintentional clicks on own ads are detected but accepted by Google as unavoidable. If you want an information on Google advertiser, type the URL of the advertiser on the browser address or use Adsense Preview Tool.
2. Asking others to click on ads, directly or indirectly. Avoid using statement or words that implies request to click ads like “Part of the revenue of this site is being donated to a charitable organization“, “click ads to win prizes”, “click ads to earn money”, and other programs which compensate or incentivize users for clicking on ads or offers, performing searches, surfing websites, or reading emails.
3. Reloading own web pages excessively. This generates artificial or invalid impressions. However, normal viewing your own pages yourself will not affect your good standing in Adsense Program.
4. Adsense codes are modified to open in a new window or to change font size and format of Google ads. Once you’ve generated your code, do not alter any portion of the Adsense code or change the layout, behavior, targeting, or delivery of ads for any reason, unless specifically authorized to do so by Google.
5. Google ads are placed beside images to make them appear as related even they are separated with borders and spaces. Adsense publishers are advised not to line up images and ads in a way that suggests a relationship between the images and the ads as visitors may click the ad expecting to find something that isn’t actually being offered.
6. Google ads are placed below drop-down menus and/or adjacent to the site navigation menu. This ad placement may result to accidental or invalid clicks to Google ads.
7. Pages contained other ads or services that mimic or made to look like Google ads or search boxes in layout and colors. Although you may sell ads directly on your site, make sure these ads will not make visitors to think these are Google ads.
8. Employing any method that artificially generates clicks or impressions on your Google ads like repeated manual clicks or impressions, using robots, auto hits software and websites, paid-to-click, paid-to-surf, autosurf, click-exchange programs, any traffic exchange program or any deceptive software.
9. Displaying Google ads through unsolicited mass emails or unwanted advertisements on third-party websites. Google ads or search boxes displayed in a pop-up, pop-under, or in an email.
10. Page contains Adsense prohibited content like pornography, gambling, hacking activities, violent content, racial intolerance, hate, alcoholic drinks, tobacco-related products, prescription drugs, replicas or imitations of designer goods, term papers or student essays, and other illegal activities.
11. Page contains pop-ups or pop-unders that interfere with site navigation, change user preferences, or initiate downloads.
12. Offers Adsense referral products requiring users to submit email addresses. Adsense referral units must be promoted without any obligation from user’s end.
13. Google ads are displayed on pages without content or on web pages containing excessive, repetitive and irrelevant keywords.
14. Displaying Google ads as an alternate ads. However, Google allows Adsense publishers to use other ads as an alternate ads rather than showing public service ads (PSAs) if no targeted ads are available.
15. Websites having an online ads landing page showing Google ads but does not conform with Google landing page quality guidelines.
16. Google ads that are captioned as “Featured sites”, “Sites to Visit”, “Favorite Sites”, “Other resources”, and the like. Using arrows or other graphical gimmicks to direct user’s attention to Adsense units. However, Adsense referral products can be explicitly endorsed.
17. Google ads displayed on any page with content primarily in an unsupported language.
18. Page displaying more than the maximum limit of three ad units, two Google AdSense for search boxes, three link units, and two referral units.
19. Google search boxes are pre-populated with specific search terms or keywords or creating direct links to AdSense for search results.
20. Framing or mimicking Google pages or using any Google Brand Features such as Google trademarks, logos, web pages or screen shots, without prior consent from Google.
21. Disclosing Google Confidential Information without Google’s prior written consent including but not limited to: Click-through rates (CTRs) or other statistics relating to Site performance in the Adsense Program provided to you by Google. However, you you may accurately disclose the amount of Google’s gross payments to you pursuant to the Program.
22. Not keeping your email address up-to-date. Adsense team first try to work with the publisher to remedy violation issue over email. So, better add adsense-support@google.com to your email contacts list to make sure you receive any email messages from Adsense team regarding your account.

Adsense Account Termination and Reinstatement

1. Google treats invalid click activity very seriously as this artificially inflate an advertiser’s costs or a publisher’s earnings. Using Google proprietary detection system, Adsense account of the erring publisher is terminated without providing any details on his/her account activity.
2. Adsense account terminated for invalid click activity are not allowed any further participation in Adsense. Hence, affected publishers may not open new accounts.
3. Terminated Adsense account for invalid click activity will not receive any further payment. Any earnings balance will be properly returned to the affected advertisers.
4. Other Adsense publishers may place Google ads on the site owned by publishers whose Adsense account is terminated subject to compliance with Adsense policies. As per Adsense TOS, Adsense publishers in good standing may place Google ads on any site.
5. Anyone related to Adsense publisher whose account is terminated may open an Adsense account. But, may also be terminated if it poses a risk to Google advertisers.
6. If your Adsense account is terminated or disabled and you believe that you are clean, you may appeal and request for account reinstatement. Adsense Team will be happy to reconsider your account with the additional information provided. However, there is no guarantee that you will be reinstated as Google reserves the right to disable an account for any reason.
7. Google reserves the right to terminate without notice any account that has not generated a sufficient number of valid clicks on Ads or Referral Buttons or valid impressions of Ads (in each case as measured by Google) for a period of two (2) months or more.
8. You may stop displaying Ads, Links, Search Boxes, or Referral Buttons on any Site in the Program with or without cause at any time by removing the Google JavaScript or similar programming from Your Sites.
9. Google may at any time, in its sole discretion, terminate all or part of the Program, terminate this Agreement, or suspend or terminate the participation of any Site in all or part of the Program with or without cause.

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