Adsense TOS Update on Link Units and Ads Landing Page

Adsense Blog has posted update on Adsense TOS or Policies regarding the allowable no. of Adsense link units on a web page and the required Landing Page for online advertising.

Placement of Adsense Link Units

The good news under the “Ad Placement” section of new Adsense policies, Adsense publishers are allowed to place up to three (3) link units on each web page. This is in addition to the three (3) ad units, two (2) Google search boxes and two (2) referral units for each Google referral product.

Required Landing Page for Online Advertising

Under the “Site and Ad Behavior” of said new Adsense policies, Adsense publishers who use online advertising (with Adwords and/or other online advertising sites) are required to comply with the quality guidelines for landing pages that shows Google Ads. As per the quality guidelines, landing page must provide relevant and substantial content, treat a user’s personal information responsibly, and must be easily navigable.

Important Details of Quality Guidelines for Landing Page

• Link to the page on your site that provides the most useful and accurate information about the product or service in your ad.
• Ensure that your landing page is relevant to your keywords and your ad text.
• Distinguish sponsored links from the rest of your site content.
• Try to provide information without requiring users to register. Or, provide a preview of what users will get by registering.
• In general, build pages that provide substantial and useful information to the end-user. If your ad does link to a page consisting of mostly ads or general search results (such as a directory or catalog page), provide additional information beyond what the user may have seen in your ad or on the page prior to clicking on your ad.
• You should have unique content (should not be similar or nearly identical in appearance to another site).
• Users should be able to easily find what your ad promises.
• Openly share information about your business. Clearly define what your business is or does.
• Honor the deals and offers you promote in your ad.
• Deliver products, goods, and services as promised.
• Provide clear information as to the reason of collecting user’s personal information, how it is use and user options to limit the use of their personal information.
• Provide an easy path for users to purchase or receive the product or offer in your ad.
• Avoid excessive use of pop-ups, pop-unders, and other obtrusive elements throughout your site.
• Avoid altering users’ browser behavior or settings (such as back button functionality, browser window size) without first getting their permission.
• If your site automatically installs software, consider adopting Google’s Software Principles.

In summary, Adsense publishers may now place a maximum of three (3) link units for each web page but Adsense publishers who are using any online advertising to promote your web site that make money with Adsense must ensure its compliance with the new Adsense Policies on online advertising with Adwords and/or other advertising sites.

Always remember that failure to comply with Adsense TOS and Policies may result to account termination.

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