The Danger of Artificial Link Building Strategies

I am now discontinuing my Link Love and Special Work at Home Offer link building strategies. These are against Google guidelines and my blog may be penalized for these strategies. I’ve tried them as I thought others have been successful in these kinds of link building strategies. But, these are big mistakes. I am not yet ready to defy Google, which send me a valuable free web site traffic.

The Fact of Evil Link Building Strategy

It’s a fact that Google is really serious in penalizing those blogs that are promoting artificial link building. This was experienced by John Chow as he revealed in his post titled It’s All About Pushing The Limit. He admitted with great candidness that his blog has been penalized by Google for overdoing a backlink promotion for the search keyword, Make Money Online. Based on Yahoo Keyword Tool, there are more than 40,000 searches for the keyword, “make money online” in January 2007.

Earlier, John Chow’s blog ranked no. 1 on the first page of the Google’s search results page (SERP) for “make money online” as its backlinks from its “Review My Blog” evil backlink strategy reached more than 70 batches (now 80+) of around 5 links each (i.e. more than 400 backlinks to his blog). But, subsequently his blog was gone on the first page of Google’s SERP. This could be temporary only but could be permanent. Matt Cutts should know.

The Right Link Building Scheme

Actually, I have mentioned this type of link building scheme in my post that backlinks to your site must not be solicited, paid and/or begged from other sites. Links to your site or blog must be natural or voluntary. There must be no explicit pressure or consideration for getting backlinks. Backlinks must come from the heart of other bloggers, webmasters and web publishers who truly love or believe in your blog or web site content, not because of the incentives (money or in kind) you offer.

To better understand Google and other search engines, try to put yourself on search engines’ shoes, if they have shoes. Imagine yourself that you’re the search engine, Google. Your business is to deliver a list of quality web sites or blogs for keywords typed in by the search engine users. You rank them by the number of backlinks based on the PageRank system. This is on the premise that site having a great no. of backlinks should mean that it is delivering quality content. Surely, you will be wary of sites that are playing around with your PageRank system, particulary those buying, requesting or begging links from other others.

Final Thoughts

So, be very careful in your link building strategy. The best link building strategy is to post quality content that other blogs and web sites will love. This post may help you getting 1-way backlinks from authority and popular sites. Having a natural backlinks from others sites, especially from popular sites increases your ranking in SERP that will give you free web site traffic for your prominent keywords.

Google’s warning: “Do No Evil”.

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