Escaping Adsense Code: An Adsense Policy Violation?
Is Escaping Adsense Code An Adsense Policy Violation? Many bloggers and webmasters have been asking this question. This is about my previous post titled “Manually inserting Adsense Code in New Blogger template“.
What Adsense Policy Says
Point no.2 of Updated Adsense Terms and Conditions (TOS) titled “Implementation and Operation of Ads, Search Results, and Referrals” states:
You agree to comply with the specifications provided by Google from time to time to enable proper delivery, display, tracking, and reporting of Ads, Links, Search Results, Referral Buttons, and Google Brand Features (as defined in Section 12 below) in connection with Your Site(s), including without limitation by not modifying the JavaScript or other programming provided to You by Google in any way, unless expressly authorized in writing by Google (including by electronic mail).
Adsense Help Forum on Ad Modification
I found these discussions in Adsense Help Forum about Adsense code modification and Adsense Policy:
Putting Ads in between blog posts (in new blogger)
In the above discussions, you will find a reply quoted from Adsense Team:
Regarding alteration of AdSense Ad code, please copy the ad code exactly as it appears in the ‘Your AdSense code’ box of your AdSense account and paste it directly into the HTML source code of your web pages, without any modifications. Also, please keep in mind that modifying the ad code is against our program policies, and it may also result in errors on your page.
In my opinion, escaping Adsense code for new blogger template is not a code modification per se. It is just a server-side scripting to enable Adsense in other areas of Blogger template. If you view the source code of the Blogger page with escaped or converted Adsense code, you will see an unmodified JavaScript Adsense Code. So, there is no violation. This is the same in implementing Adsense and other affiliate links in PHP where you have to escape some of HTML characters to enable it.
I believe, Google prohibits Adsense code modification that alters the appearance (except for colors) and behavior of the prescribed Google Ads. Hence, all of us are encouraged to report any Adsense Policy and TOS violations, here. I wonder, there is no incentive or reward for spying on and reporting violators.
To make sure you are not violating Adsense policies, you may post queries or questions in the above Adsense Help Forum. Remember, it is your sole responsibility to comply with the policies.
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Totally agree. I insert my code, unchanged in my blog keeping in mind the amount of ads sections I can promote. I do agree that we are not in violation of the terms of service. Great post and one that we need to make sure we are doing things right.
So its not a violation or it is? I wanted to do the same thing since I see it on all of the other famous bloggers sites.