Understanding the Search Engine Optimization or SEO
You gonna learn the need for search engine optimization or seo. You will also understand the needs of the search engines and search engine users. (Continue reading below...)
Search engine process and search engine listing
Search Engine Optimization or SEO is the process of increasing the number visitors to a web site through natural or organic search engine listing in Googe, Yahoo, MSN, Ask.com (formerly AskJeeves), Exactseek and others. It focuses on improving the rank of a web site in the Search Engine Results Page (SERP) when a web surfer use the search engines to search for something he/she needs.
Natural or organic search engine listing is a process by which your own web site is listed in SERP without paying anything, in contrast to the pay per click advertisement listings that requires payment or bid price from a web site to be included in the results page.
The search engines build and maintain a database of web site information submitted by the webmasters or web site owners. They use robots to collect quality information from the web sites that comply to their guidelines of a quality web site. They use this database for responding to the search keyword phrase entered by the search engine users or web surfers into the search box. Keyword phrase is a phrase of group of keywords. The search engines list the web sites into the SERPs in order of relevance to the search keyword phrase and quality of the information the web sites provides.
If your web site lands within the first 2 pages of the result pages, more search engine users will be able to see your own web site. More exposure means more visits or more clicks to your site, especially if your web site looks interesting or intriguing to the search engine users or web surfers.
The Needs of Search Engines and Search Engine Users
You must understand, however, that search engines like Google, Yahoo, MSN and Ask.com have also their own businesses. Their main business is to sell their advertising and other business programs. The search engine that has more users will have an edge in attracting advertisers and business partners. Hence, the goal of the search engines is to attract more users by providing them a list of quality websites as many as it can in the quickest possible manner in response to search keyword phrase entered by its users.
In return, the search engine users or web surfers will surely prefer to use the search engines that could provide a quick list of quality web sites or information to their search queries. They will stay away from search engines that are slow and those listing of inferior web sites. Moreover, the search engine users or web surfers avoid visiting web sites that are not interesting and provides poor content.
To make your own web site a success, you must first convince the search engines that you deserve a high rank in their SERPs by complying with the requirements of a quality web site. Second is to convince the search engine users or web surfers that your web site provides the quality information or content they are searching for. If you have accomplished these both, the search engine robots and users will keep coming back to your web site and they will even thank you for satisfying their needs.
This Search engine optimization for dummies that I have learned from my guru will surely help you to accomplish to optimize your own web site as required by the search engines and search engine users or web surfers.
Now, you understand the need for search engine optimization or SEO. Without optimizing your web site, it is doomed to fail. So, study this search engine optimization for dummies and discover how to optimize your own web site in simple way.
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